3 tips for those who want to simplify their business and marketing

 E-Commerce shopping cart abandonment rates remain shockingly high with 62% of all potential purchasers abandoning their shopping carts. What’s behind the continued high attrition? Most experts agree that it’s customer confusion and lack of information exacerbated by poor online customer service options. The same is true of web site visitors who give up looking through sites. This is a particular issue for those in our industry who have complex product and service offerings. Making things simple and engaging is the challenge.


Simple does not just happen. With so many options in front of us, everything we do on the web potentially grows more and more complex. That's what makes simple stand out. 


But even being simple is not enough. To be EFFECTIVE and simple requires a lot of thought, a lot of looking and talking and learning. If you want to introduce simplicity into your marketing and business, here's some advice.....

• Understand that simplicity is hard. It takes time to develop and discipline to keep in place. 
• Understand that just simple is not enough. You must be simple and effective. You have to know what is important and what isn't. 
• If you have been doing things for a long time in the same way, you may need someone new, either on your staff, or as a consultant, to help you see things with a new eye. Otherwise, you probably won't make it. 

Simplicity pays off in this complex world. Ask Apple. Ask Google. 


Tom